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📊 Tracking & Analytics

Q: How does open tracking work?

We insert a tiny invisible 1x1 pixel image in your emails. When the recipient opens the email and images load, we record the open event.

Limitations:

  • Requires images to be enabled
  • Privacy features in Apple Mail/Gmail may block tracking

Q: How does click tracking work?

We automatically rewrite all links to route through our tracking domain. When clicked, we record the event and redirect to the original URL (typically under 100ms).

Q: Can I disable tracking for specific emails?

Yes, tracking can be disabled:

  • Globally in account settings
  • Per domain
  • Per email (coming soon via API/SMTP headers)

Q: How long do you store tracking data?

  • Event data: 90 days
  • Aggregated statistics: Indefinitely
  • Detailed logs: 30 days

Enterprise plans can request extended retention.

Q: What timezone are timestamps in?

All timestamps are in UTC (Coordinated Universal Time) using ISO 8601 format: 2024-03-15T14:30:00Z