💡 Best Practices

Before You Send

1. Use the Content Scoring API to check spam indicators
2. Use the Email Validation API to verify recipients
3. Warm up dedicated IPs gradually (use our automated warmup)
4. Test with small batches first

During Campaigns

1. Monitor open rates, bounce rates, and complaints in real-time
2. Segment your audience for better targeting
3. Respect send-time preferences
4. Use clear, honest subject lines

After Sending

1. Review analytics and Health Scores
2. Remove hard bounces immediately
3. Honor unsubscribes within 10 business days (we process instantly)
4. Improve content based on engagement metrics