| Area | MailerLogic Responsibility | Your Responsibility |
|---|---|---|
| Deliverability & IP Reputation | • Maintain clean shared IP pools • Auto-throttling and rate limiting • Blocklist monitoring • IP warmup scheduling • Scanner filtering | • Send compliant, opt-in email only • Avoid spam triggers and blackhat tactics • Follow warmup guidance • Monitor sender reputation |
| Content Quality | • Pre-send Content Scoring API • Spam keyword detection • HTML validation • RFC 8058 compliance checks | • Write high-quality, non-spammy content • Avoid deceptive or prohibited content • Test emails before sending at scale |
| Compliance (CAN-SPAM, GDPR, CASL) | • Auto-insert RFC 8058 One-Click Unsubscribe headers • Suppression list management • Unsubscribe request processing • Data encryption at rest | • Honor unsubscribes in segmentation • Obtain consent before sending • Maintain permission-based lists • Include required legal disclosures |
| Reputation Monitoring | • Automated Health Score tracking • Bad Sender detection • Continuous bounce/complaint monitoring • Proactive alerting | • Improve campaigns when warned • Maintain good engagement metrics • Keep bounce/complaint rates low |
| Domain & Email Validation | • Domain DNS validation • Detect risky/disposable domains • Ensure DKIM/SPF/DMARC alignment • Email syntax validation | • Use legitimate sending domains • Ensure DNS is configured correctly • Validate recipients before sending |
| Security & Infrastructure | • Secure MTA infrastructure • Encrypted data storage • API authentication • Bot protection and rate limiting | • Secure API keys • Maintain account access control • Follow security best practices • Rotate keys periodically |
| Analytics Accuracy | • Human-vs-scanner classification • Click/open filtering • Bot suppression for metrics • Real tracking data | • Use analytics responsibly • Interpret human-only statistics correctly • Don't rely solely on open rates |
| Abuse Prevention | • Auto-block abusive sending patterns • Quarantine malicious content • Stop high-risk sends • Monitor for policy violations | • Avoid spam/promotional blasts from transactional streams • Follow terms of service • Report suspicious activity |
| Bounce & Complaint Handling | • Automatic bounce suppression • FBL complaint handling • Auto-removal of bad addresses • Invalid email detection | • Do not re-upload suppressed contacts • Maintain clean subscriber lists • Remove inactive recipients |
| Email Streams (Transactional/Marketing) | • Enforce stream rules • Ensure transactional traffic stays clean • Auto-inject proper headers | • Choose correct stream type • Do not mix marketing content in transactional messages • Use appropriate templates |